Digital Content

Hermana

Hermana specializes in the conceptualization, production, and distribution of digital content for brands. Their work is focused on empowering brands and simplifying their communication process in a versatile and refreshing way at all stages.

For its branding communication, Hermana needed an identity that reflects their unconventional and refreshing ideas while being versatile enough to accommodate various projects and clients. The logo and monogram are bold and have an attitude but also appear friendly and inviting. Interlaced glyphs reinforce the idea of empowering ideas together. The color gradients play a versatile role, adapting to the content being displayed with intention.