I'm Vivi, a Design Director with extensive experience in branding, packaging, and experiential design, driven by a passion for storytelling
I believe strongly in the power of design and its ability to help people to give life to their stories; in the transformation of ideas into deeper connections between brands and people; I believe in the strength of collaboration, the collective creativity, and conscious design that centers on people. By designing with and for people, I strive to create thoughtful, sustainable experiences that elevate everyday life while fostering deeper, more authentic connections.
Bio
Viviana Florez is an award-winning Graphic Designer from Bogotá, Colombia. She currently works as a Freelance Creative Design Director. Prior to this, she spent nearly three years as Design Director at Design Bridge and Partners, following two years in the same role at Dragon Rouge. Since moving to New York in 2015, she has also collaborated with various agencies and studios, including Vault49, Bulletproof, Safari Sundays, JKR, and Elmwood New York.
In February 2009, Viviana joined Lucho Correa’s design studio, Lip, one of the most renowned design studios in Colombia. Between 2007 and 2008, she worked as an Art Director for Rolling Stone Magazine in Colombia.
Her work has been recognized and featured in Communication Arts magazine, and she was selected for the II Ibero-American Design Biennial in Madrid, Spain. Viviana has received several prestigious awards, including from Communication Arts (USA), Lápiz de Acero PLA (Colombia), El Dorado festival (Colombia) and Laus (Spain).
Awards & Recognitions
Transformation Awards North America (US)
2024 / Project: Smirnoff ICE / Gold / Best use of packaging (glass)
2024 / Project: Smirnoff ICE / Bronze / Best use of packaging (print and card)
Communication Arts - Award of excellence (US)
2014 / Project: Charlie’s Roastbeef / Award of excellence / Typography annual.
2014 / Project: Picaflor / Award of excellence / Annual photography exhibition.
2011 / Project: BBC labels / Award of excellence / Typography AnnuaL
Laus Awards - Advertising and Creativity Awards (Spain)
2013 / Project: PICAFLOR /Bronze / Art direction in photography.
2012 / Project: Bogota Beer Company Premium Lager / Bronze / Individual label.
2012 / Project: Bogota Beer Company labels Special Editions / Bronze / Range of labels.
2012 / Project: Bogota Beer Company LABELS / Bronze / Range of packs or labels.
2012 / Project: Manual del buen cervecero BBC / Bronze / Promotional Item.
2011 / Project: Bogota Beer Company labels / Bronze / Packaging series.
El Dorado - Advertising & Creativity Award (Colombia)
2015 / Project: WOK TAKE OUT / Bronze / Packaging design.
2015 / Project: TODO WOK / Bronze / Branding Design
2015 / Project: Bogota Beer Company 4packS / Bronze / Packaging design
2014 / Project: New BBC beer labels / Shortlist / Packaging design
2013 / Project: BBC Premium lager label / Silver / Packaging design
2013 / Project: Alpina Sustainability Annual Report / Bronze / Graphic design
2013 / Project: WOK ingredients / Shortlist / Graphic design
2013 / Project: WOK Izakaya menu / Shortlist / Graphic design
2013 / Project: BBC El garaje / Shortlist / Logo design
2013 / Project: Bogota Beer Company 4pack lager / Shortlist / Packaging design
2012 / Project: bogota philharmonic orchestra OFB / Silver / Logo design
Lápiz de Acero Proyecto Diseño - Creativity Award (Colombia)
2012 / Project: Gaseosas Florencianas / Lápiz de Acero / Label design.
2011 / Project: Bogota Beer Company labels / Lápiz de acero / Label design.
2011 / Project: Alpina Sustainability Annual Report / Lápiz de acero / Print.