Bags & Accessories
Franca, basics never looked better
Franca, born between Bogotá and Barcelona, is a line of bags and accessories rooted in a love for artisanal craftsmanship. It blends Colombian handcrafting techniques with ultra-light virgin leather. The contrast between rustic materials and the refined texture of the leather creates pieces that are both functional and designed to age beautifully.
The identity program honors these core elements of craftsmanship. A minimalist symbol, featuring the letter 'F' from Franca, was designed for easy recognition and lasting impact. The color palette draws from the natural hues of virgin leather, grounding the brand in authenticity and simplicity. Franca’s design celebrates the essentials—timeless, represents functional elegance, and outstanding quality.
This project was made in collaboration with the studio: LIP LTDA (Colombia) / Creative Direction: : Lucho Correa & Vivi Florez / Design by: Vivi Florez & Diana Gaitan