FMB
Smithworks Lemonade, liquid sunshine with a hearthland spirit
Smithworks, an American-made vodka born in the heartland of the U.S., is quickly gaining popularity, now distributed in 25 states and expanding. To continue its growth in a highly saturated vodka market, Smithworks has successfully differentiated itself by emphasizing its “American Made” ingredients. As part of its portfolio expansion, Smithworks is introducing a line of spiked lemonade seltzers just in time for summer.
The goal is to launch a drink that celebrates America's favorite summertime refreshment—perfect for backyard barbecues, tailgates, or a day at the lake. This American-made, low-calorie, flavored hard lemonade offers a refreshing, carbonated, and slightly sweet beverage, available in classic All-American summer flavors. Smithworks is bringing the taste of summer to your next outdoor gathering.
The design incorporates key elements from Smithworks Vodka’s original branding, such as the distinctive woodblock type and the iconic red and blue color palette. However, to capture the essence of sunshine and flavor, vibrant pops of color have been added to the cans, giving them a fresh, modern appeal.
This project was made at Dragon Rouge NY / Creative Direction: Craig Hench / Design Direction: Vivi Florez