Packcepts for Innovation

Smirnoff, for the love of chocolate

Smirnoff was looking to a creative approach to bring to life a delicious, refreshing chocolate-led trademark offering that taps into the cultural and experiential aspects of chocolate. It’s a celebration of the pure joy chocolate brings. Whether you prefer the richness of dark chocolate, the creaminess of white chocolate, or a mix of both, it’s the perfect treat whenever you need comfort and deliciousness.

Indulge today, tomorrow, or whenever you like. So, relax and treat yourself to the delightful taste of chocolate. It’s a simple pleasure that always hits the spot because, really, nothing beats the comfort and deliciousness of chocolate.